Market Overview:

According to Fortune Business Insights Global Feminine Hygiene Products Market size was valued at USD 43.25 billion in 2024. The market is anticipated to grow from USD 45.56 billion in 2025 to USD 73.07 billion by 2032, exhibiting a CAGR of 6.98% during the forecast period.

The sales of feminine hygiene products have grown tremendously in recent years as more women are gaining awareness on the importance of maintaining proper menstrual hygiene. Women residing in rural areas neither have access to proper menstrual hygiene products nor receive adequate education on the importance of the same. Such lack of awareness can have some serious consequences such as temporary infection in the genital areas and infertility. Such factors are expected to positively affect the feminine hygiene products market growth.

LIST OF KEY COMPANIES PROFILED IN THE REPORT

• Procter & Gamble Company (U.S.)
• Unicharm Corporation (Japan)
• Essity AB (Sweden)
• Kimberly-Clark Corporation (U.S.)
• Ontex Group NV (Belgium)
• Edgewell Personal Care (U.S.)
• Maxim Hygiene (U.S.)
• Hengan International Group (China)
• TZMO SA (Poland)
• Unilever Plc. (U.K.)

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Segments:

Menstrual Care Products are Highly Used by Women to Effectively Manage Menstrual Cycle

Based on product type, the market is segmented into menstrual care products and cleaning & deodorizing products. The menstrual care products segment accounted for the largest feminine hygiene products market share as women use these products every month during their menstrual cycle.