Report Overview-

According to Fortune Business Insights Global Oral Care Market size was valued at USD 33.63 billion in 2024. It is projected to grow from USD 34.76 billion in 2025 to USD 46.53 billion by 2032, exhibiting a CAGR of 4.25% during the forecast period.

The growing popularity of electric toothbrushes, charcoal-based cleaners, and teeth whitening products is anticipated to drive market growth in the coming years. Companies like Twice, Quip, and Candid are expanding global reach by providing cost-effective oral care solutions.

List of Key Players Present in the Report:

• Colgate Palmolive Co. (U.S.)
• Unilever (U.K.)
• Procter & Gamble Co. (U.S.)
• Henkel AG & Co. KG aA (Germany)
• Johnson & Johnson Services, Inc. (U.S.)
• GlaxoSmithKline Plc. (U.K.)
• Lion Corporation (Japan)
• Church & Dwight Co. Inc. (U.S.)
• Reckitt Benckiser Group Plc. (U.K.)
• Patanjali Ayurved Limited (India)

Drivers & Restraints-

Rising Emphasis on Product Innovation to Propel Market Growth

Companies are increasingly focusing on product innovation to meet the rising demand for advanced dental care solutions, which is expected to drive market expansion over the forecast period. The adoption of cutting-edge technologies such as 3D printing, artificial intelligence (AI), laser dentistry, and digital impressions in commercial dental care instruments is set to further accelerate the growth of the oral care market.

However, the growing incorporation of additives—such as humectants, abrasive agents, and flavor enhancers—in toothpaste and mouthwash to enhance taste and appearance may lead to allergic reactions in some consumers, potentially restraining market growth during the forecast period.